01. Who are THEY

"THEY exists between the first step and the last, practicality and philosophy."

Our Story

What began as a shared aesthetic among three friends, has evolved into a space where practicality and sophistication exist in balance. THEY steps beyond black and white, and instead values the grey area of possibility. We are excited by what happens when curves intersect lines, influences meld together, and people are not thought of as one or the other, but as one and all.

02. How THEY Designs

"Each design conforms understated sophistication underfoot, drawing inspiration from German structural forms as much as Japanese concepts like Ma (間)"

Our Concept

THEY believes in the beauty of simplicity, a single step, a clean line. Our designs embrace nature’s purest forms—the circle, the square, and the triangle—and the distinct energy of each shape. We rely on an emotional geometry to connect style with function and shape the next step. Uncomplicated and unmistakable, our designs are crafted to adapt and refine.

03. What THEY Creates

To retain the fluidity of our design, we align and sew the upper half and sole of each shoe by hand—unlike traditional shoemaking.

Our Manufacture

Drawing from over 30 years of family expertise working with the Japanese footwear industry, THEY’s line combines detailed composition with craft and quality materials. Think: sumptuous Italian Nappa leather, sleek silhouettes, hand stitching, padded ankles, and custom leather lining. To accentuate the shoes’ minimalist undertones, we incorporate a monochrome palette and dual color-blocking technique into the character of each shoe.